Knox County schools for the first time will be able to make money off retail merchandise bearing their brands and logos under an agreement with a national collegiate licensing agency.
The contract means only manufacturers licensed by Indianapolis-based Strategic Marketing Affiliates will be able to sell items with school trademarks.
Every merchant and retailer in the county and state will soon receive notification from the licensing agency about the new program.
Under the agreement, the district will receive 80 percent of royalties. That means the manufacturer would pay up to 10 percent of the wholesale value of a garment. Of this amount, the licensing firm would keep 20 percent and the schools would get the rest.
Why is the school system doing this?
Currently, there are large retail and other for-profit entities that are selling merchandise with our school logos on them. Having our school logos and identities licensed not only helps us realize financial royalties (like the University of Tennessee and others), it also protects our schools from inappropriate use of our name, logo, and likeness.
How will this contract affect school support organizations or booster groups?
Some schools may have to redesign their logos. Will this cost the schools a lot of money?
Do schools have to license their logos?
Will this limit the companies with which the schools can do business?
Is this licensing contract really necessary?
Aren’t you really just trying to make a buck?
Will this not adversely impact the small businesses with which the schools already do business?
What will it cost the schools to license their logos?
What will it cost a company to be able to market or manufacture school related items?
Who will “police” these activities to ensure businesses are in compliance?
Who will see the financial gains, the school system or the individual schools?